Influencer Value Chain

Leferi is the first, best and only beauty
influencer business group in Korea creating and running
the Influencer Value Chain
that consists of influencers nurturing, marketing,
commerce, and production.

The First and Best Nurturing System in Korea

We’re the largest beauty influencer group in Korea
that has been nurturing 800 YouTube creators
and managing 280 content creators since 2014
when we first launched Beauty Creator Lab
with Google Korea

  • Fostering /
    Nurturing

    800

    Creators
  • Contracting /
    Partnering with

    280

    partners
  • Total number of /
    YouTube subscribers

    18million

    subscribers
  • Total number of /
    cumulative views

    17.5billion

    views
All of Beauty Digital Marketing in Our Hands

We offer the complete beauty digital marketing solutions,
focusing on creators’ contents on YouTube including
advertisements on Google, Facebook, and Instagram,
based on our know-how and experiences of 5,000+
projects with 400 clients.

Besides, Leferi analyzes the
digital marketing state and
performance most systematically
and provide the most effective
customized solution based on
the analysis result, using BBPI
(Beauty Brand Power Index), the
public opinion index of YouTube
beauty creators, which has been
internally developed by the state
-certified corporate affiliated
lab ‘Leferi Data Lab’.

Big Data Report
Digital Marketing
Team
Above and Beyond Marketing,
Embracing Direct Sales

Leferi created a commerce storm on YouTube
by trying the nation’s first ‘social market’ with
YouTube creators. And, Leferi provides systematic
commerce process covering from product
sourcing to sales to CS

As the new-concept social
commerce is introduced,
customers can have an amazing
and useful ‘communicative
shopping’ experience through
influencers who are not only
sharing beauty information
with people, but also getting
involved in cosmetic products
sourcing to tell their subscribers
how to use them and taking
care of CS.

COMMERCE
  • PRODUCT SOURCING
  • YOUTUBE & SNS COMMUNICATION
  • DIRECT SALES & CS

Creation of digital ordering and payment

infrastructure for the ‘social market’ through KaKaoTalk

Numerous collaboration with famous brands

Influenced by Influencer

The world’s first label brand ‘Surepi’ created
in collaboration with beauty influencers.
Surepi is a label brand created in collaboration
with beauty influencers to make genuine
products based on inspiration of beauty
influencers.

The best product that didn’t exist
in the world can be created, when
beauty influencers’ passion for
quality products and their
inspiration from the communication
with their followers are added to
Surepi’s philosophy and specialty.

SUREPI BRAND
IDENTITY
For fewer people NICHE

Surepi aims to make cosmetic products
for certain satisfaction of fewer people.
Surepi hopes to be the brand beloved
by people all around the world by
satisfying each of individuals who has
a different lifestyle, skin type,
characteristics, and needs.

Fast Fast, Faster FAST

Surepi believes it needs to keep
upgrading its products by reading
customers’ needs faster than other
brands, reflecting the needs in its
products fast, and observing customers’
reviews fast.
The identity of Surepi
trying to satisfy fewer people makes
‘Fast’ Surepi possible.

Limitless Branding,
Limitless Concept
UNLIMITED

Surepi is trying to show more products
satisfying niche needs of customers.
For this, Surepi is limiting neither its
branding nor its concept to naturally
create what is needed for customers
whenever necessary.
We’ll stay out of the frame that tries to
limit ourselves to a ‘fixed style’.

Turing Niche Inspiration from
Beauty Influencers into Products
INSPIRATION

Surepi has found the people who realize its
Niche, Fast, and Unlimited values in their lives.
They are Beauty Influencers.
They share their beauty tips and products
information and communicate with their
followers that can be as little as hundreds
or as many as hundreds of thousands.
Surepi paid attention to
their effort to care about each of ‘their followers’
and believed that the best beauty products
could be created by combining the needs
and inspiration from their ‘followers’
and Surepi’s philosophy and specialty.

  • BEAUTY
  • INNERBEAUTY
  • LIFESTYLE
  • PET
  • BEAUTY
Surepi aims to fast grow the beauty area based on the
Leferi’s influencers-produced commerce value chain
to the next level of overall beauty lifestyle area covering
inner beauty food, lifestyle, and pet.
Surepi Collaboration

Surepi x Lotte

Surepi off-line store in Lotte On and the Beauty,
Jamsil Lotte World Tower Branch

Surepi x AHC

The launch of ‘Clusiv’, the collaboration line
in AHC skin care

Surepi x Sephora

Exclusive product collaboration with SEPHORA
and store opening to celebrate the first official launch
of SEPHORA in Korea
TOP
Audition Consent Form to Share Personal Information
Leferi Beauty Entertainment (hereinafter referred to as “Leferi”) is
obtaining audition applicants consent to collection and
use of their personal information in accordance with relevant laws and regulations
including the Personal Information Protection Act.
Information to Be Collected
Required information : name, mobile no., date of birth, e-mail, gender, address, submitted video
Optional information : SNS address
Purpose of Collection and Use
To identify audition applicants and select winners
Personal Information Retention and Use Period
Personal information of audition applicants is basically disposed
without any delay once the purpose of its collection and use has been fulfilled.
However, the following information is retained for a specified period because of the reasons listed below.
Information retention required by relevant laws and regulations
In the event that it is required by relevant laws and regulations,
personal information of audition applicants is retained for a certain period stipulated by relevant laws and regulations.
In this case, Leferi uses the personal information only for the purpose of its retention, and the retention period is as follows.
1Records on contracts or withdrawal of offers and the like
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 5 years
2Records on handling of consumer complaints and conflicts
Reason for retention : ACT ON THE CONSUMER PROTECTION IN ELECTRONIC COMMERCE, ETC. Article 6 and ENFORCEMENT DECREE Article 6
Retention period : 3 years
3Records on identity verification
Reason for retention : ACT ON PROMOTION OF INFORMATIO AND COMMUNICATIONS NETWORK UTILIZATION AND INFORMATION PROTECTION, ETC. Article 44 (5) and ENFORCEMENT DECREE Article 29
Retention period : 6 months
4Access records
Reason for retention : PROTECTION OF COMMUNICATIONS SECRETS ACT Article 15 (2) and ENFORCEMENT DECREE Article 41
Retention period : 3 months
5Records on unlawful uses
Reason for retention : Leferi policy on exclusion of unlawful uses
Retention period : 1 year
Refusal to Consent and Details of Disadvantages of Refusal
Audition applicants have the right to refuse to consent to the above-stated personal information collection and use.
However, in the event that audition applicants refuse to provide the required information, they may be excluded from audition candidates.