Leferi is the first, best and only beauty
influencer business group in Korea creating and running
the Influencer Value Chain
that consists of influencers nurturing, marketing,
commerce, and production.
We’re the largest beauty influencer group in Korea
that has been nurturing 800 YouTube creators
and managing 280 content creators since 2014
when we first launched Beauty Creator Lab
with Google Korea
We offer the complete beauty digital marketing solutions,
focusing on creators’ contents on YouTube including
advertisements on Google, Facebook, and Instagram,
based on our know-how and experiences of 5,000+
projects with 400 clients.
Besides, Leferi analyzes the
digital marketing state and
performance most systematically
and provide the most effective
customized solution based on
the analysis result, using BBPI
(Beauty Brand Power Index), the
public opinion index of YouTube
beauty creators, which has been
internally developed by the state
-certified corporate affiliated
lab ‘Leferi Data Lab’.
Leferi created a commerce storm on YouTube
by trying the nation’s first ‘social market’ with
YouTube creators. And, Leferi provides systematic
commerce process covering from product
sourcing to sales to CS
As the new-concept social
commerce is introduced,
customers can have an amazing
and useful ‘communicative
shopping’ experience through
influencers who are not only
sharing beauty information
with people, but also getting
involved in cosmetic products
sourcing to tell their subscribers
how to use them and taking
care of CS.
Creation of digital ordering and payment
infrastructure for the ‘social market’ through KaKaoTalk
Numerous collaboration with famous brands
The world’s first label brand ‘Surepi’ created
in collaboration with beauty influencers.
Surepi is a label brand created in collaboration
with beauty influencers to make genuine
products based on inspiration of beauty
The best product that didn’t exist
in the world can be created, when
beauty influencers’ passion for
quality products and their
inspiration from the communication
with their followers are added to
Surepi’s philosophy and specialty.
Surepi aims to make cosmetic products
for certain satisfaction of fewer people.
Surepi hopes to be the brand beloved
by people all around the world by
satisfying each of individuals who has
a different lifestyle, skin type,
characteristics, and needs.
Surepi believes it needs to keep
upgrading its products by reading
customers’ needs faster than other
brands, reflecting the needs in its
products fast, and observing customers’
The identity of Surepi
trying to satisfy fewer people makes
‘Fast’ Surepi possible.
Surepi is trying to show more products
satisfying niche needs of customers.
For this, Surepi is limiting neither its
branding nor its concept to naturally
create what is needed for customers
We’ll stay out of the frame that tries to
limit ourselves to a ‘fixed style’.
Surepi has found the people who realize its
Niche, Fast, and Unlimited values in their lives.
They are Beauty Influencers.
They share their beauty tips and products
information and communicate with their
followers that can be as little as hundreds
or as many as hundreds of thousands.
Surepi paid attention to
their effort to care about each of ‘their followers’
and believed that the best beauty products
could be created by combining the needs
and inspiration from their ‘followers’
and Surepi’s philosophy and specialty.
Surepi x LotteSurepi off-line store in Lotte On and the Beauty,
Surepi x AHCThe launch of ‘Clusiv’, the collaboration line
Surepi x SephoraExclusive product collaboration with SEPHORA