LEFERI

We are not Ordinary
Anymore

We’re challenging ourselves
in a new area no one
has ever imagined, suggesting
innovative ways, and taking
the initiative in making
the world more beautiful.

MAKE UP THE WORLD
MORE BEAUTIFUL

INFLUENCER VALUE CHAIN

CONTACT

From Imagination
to Reality

Leferi is the first, best and only
beauty influencer business
group in Korea creating and
running the Influencer Value Chain
that consists of influencers
nurturing, marketing, commerce,
and production.

BEAUTY01 ENTERTAINMENT

CREATOR

The First and Best Nurturing System in Korea We’re the largest beauty influencer group in Korea that
has been nurturing 800 YouTube creators and managing
280 content creators since 2014 when we first launched
Beauty Creator Lab with Google Korea.

Beauty Creator Lab From the shooting and editing
training to YouTube channel growth
mentoring
No.1 Beauty Entertainment The largest beauty influencer group in Korea
where 800 creators have been incubated and
200 creative artists belong

LEFERI02 MARKETING

MARKETING

All of Beauty Digital Marketing in Our Hands We offer the complete beauty digital marketing solutions
including advertisements on Google, Facebook,
and Instagram as well as YouTube marketing, based on
our experiences of 5,000+ projects with 400 brands.

Beauty Digital IMC From creator-branded contents
to advertising materials creation
& operation
Leferi Data Lab Marketing strategy set-up
and result evaluation based
on the analysis of YouTube
beauty big data
Leferi Cosmetic Zone Leferi on・off-line show room, the
origin of Word of Mouth attention
to beauty creators

LEFERI03 COMMERCE

COMMERCE

Above and Beyond Marketing, Embracing Direct Sales We provide the systematic commerce process covering
from product sourcing to sales to CS, so that customers
can not only get product information from influencers but
have a complete ‘communicative shopping’ experience
through them.

Influencer Social Market A whole new concept integrating
commerce into the influencer marketing
2-week product sourcing Systematic product testing carried out
for more than 2 weeks by influencers
and expert MD in Leferi

PB BRAND04 SUREPI

COLLABORATION

Influenced by Influencer Surepi is a label brand created in collaboration
with beauty influencers to make genuine
products based on voice of customers and
inspiration of beauty influencers.

Surepi x Lotte Surepi off-line store in Lotte On
and the Beauty, Jamsil Lotte
World Tower Branch
Surepi x AHC The launch of ‘Clusiv’, the
collaboration line in AHC
skin care
Surepi x SEPHORA Exclusive product collaboration
with SEPHORA and store opening
to celebrate the first official
launch of SEPHORA in Korea

Influencer Value Chain

Leferi is the first, best and only beauty
influencer business group in Korea creating and running
the Influencer Value Chain
that consists of influencers nurturing, marketing,
commerce, and production.

You are not just
YouTuber Anymore

We’re looking for true beauty
creators who are creative and
influential in making the world
more beautiful. Leferi people
not only deliver useful
information, but also suggest
different directions for various
lives to help people find their
own style and lead their lives
as confident and independent
owners of their lives.

APPLY

DADDOA LEFERI BEAUTY CREATOR

YOU ARE